A List of Social Media Marketing Examples
324 social media marketing examples, as well as links to social business ROI examples and additional case studies. The post A List of Social Media Marketing Examples appeared first on Being: Peter Kim.
View ArticleReview: Clay Shirky and Cognitive Surplus
Clay Shirky crystallized what was going on with social media in his 2008 book "Here Comes Everybody." Shirky has a new book out called "Cognitive Surplus." Here are some of the concepts contained...
View ArticleWhat’s beyond social business?
Great brands need to be thinking about what's beyond social business. R/GA is focused on functional integration and helping brands move beyond the mainstream. The post What’s beyond social business?...
View ArticleUnderstanding China’s digital and social media landscape
China is the world's largest digital market, with the most online users and social media participants. While brands can use many lessons learned regarding consumers and content, the unavailability of...
View ArticleCan brands be human?
Is it any surprise that brands, no matter how hard they try to "humanize" via social media, are never allowed to succeed? The post Can brands be human? appeared first on Being: Peter Kim.
View ArticleThe Next Decade of Social Media
Last week, I shared some thoughts on the next decade of social media at the 2015 Cannes Lions festival. The key points are highlighted in this Guardian article: Gone Shoppable Snackable Automated...
View ArticleCannes Lions 2015: The Next Ten Years of Social Media
With Cannes Lions just around the corner, I revisited my presentation from last summer. So I guess it’s now “the next nine years of social media.” The Next Ten Years of Social Media from Peter Kim The...
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